insights
RAY welcomes a diverse international community of women & men seeking to connect and create friendships, embark on new adventures, and take part in unique cultural experiences around the globe. RAY members are inquisitive, passionate and intrigued about exploring and learning.
Our members have a thirst for life, a desire to make a difference and a story to tell.
A strategic partnership with JIMMY CHOO will encourage THE RAY GROUP community to experience JIMMY CHOO first-hand, create mutually beneficial experiences for our respective clientele. Our complimentary brand values, will enable us to create extraordinary events.
objectives
Our objective with this partnership is to CONNECT like-minded individuals under the JIMMY CHOO brand. We strive to build a THE RAY GROUP/JIMMY CHOO community where members find themselves enriched, connected, and engaged.
The members will have the opportunity to create this community through the three-day launch event in Venice. We are creating a unique experiences that will provide our members with a taste of the local culture as well as the select group of brand partners.
targeT audience
Through THE RAY GROUP, JIMMY CHOO will gain access to the perfect target audience. These individuals are the ultimate stylish fashionistas, self-made and individuals who don’t need permission to shop.
Members of THE RAY GROUP are individuals looking for an exclusive, like-minded community in which they can cultivate friendships.
They excel in the industries of Art, Finance, Fashion, Health/Beauty, Entertainment, Real Estate, Sports, and Technology.
strategy
As the exclusive partner of luxury shoe, we envision our launch event as an event that weaves a seamless narrative that showcases the world of JIMMY CHOO in a memorable way.
- Day 1 (May 3rd 2023): Cocktail Evening/ Ready to Wear
- Day 2 (May 4th 2023): Treasure Hunt & Masquerade Ball
- Day 3 (May 5th 2023): Brunch
day 1
ready to wear
The Ready To Wear setup will feature the most unique evening shoes on cake stands, along with actresses dressed in period costumes. Members will try on and buy the shoes that make them feel their most confident selves.
*RTW will be displayed on our rooftop cocktail evening
day 2
treasure hunt
Both men & women will have the opportunity to discover Venice in the most exciting way, shoe hunting... members will be given a series of clues to find the shoe that will unveil their next destination.
day 2
Masquerade ball
October
april
- London Launch Lunch Event: 25th
- Frieze London: 11th-15th
November
may
- Shooting Event
- Mystery Launch Event 3-5th
June
December
- Event Mamula, Montenegro 9-11th
- Barcelona Lunch 14th
- Art Basel Miami: 7-9th
- Holiday Celebration: 12th
January
September
- U.S Tour: 21-24th
L.A-Las Vegas-Gran Canyon-Arizona
- Paris Haute Couture FW
*more events are to be annouced
THE RAY GROUP'S extensive experience and unique expertise are invaluable to meeting our objectives. By partnering with RAY, we ensure that all events are the highest quality and meet our desired outcomes.
THE RAY GROUP PARTNER:
- Market exclusivity
- Minimum of one year partnership £30,000 GBP fee - renewed annually
- Event partnership cost is determined by each event and is additional to the partnership fee. (Minimum of 2 events per year)
- Displays
- Invitations
- Product placement
- Brand exposure through our members platform
- Capsule Collections
- Experimental Marketing Plan
Luxury
Hospitality
Consumer
Lifestyle/ Wellness
Automobile
FASHION GIRLS ON TOUR
80 MUJERES Y CUATRO RUEDAS
EXCLUSIVE DIARY: JODIE KIDD ON HER SUSTAINABLE ROAD
MASQUERADE BALL AT THE V&A