Ferrari X THE RAY GROUP

RAY is a narrow beam of light. Travelling in a straight line from its place of origin:

A community. A lifestyle. A collective of lights that together shine stronger. An atmosphere. A social and intellectual gathering.

RAY welcomes a diverse international community of women & men seeking to connect and create friendships, embark on new adventures, and take part in unique cultural experiences around the globe. RAY members are inquisitive, passionate and intrigued about exploring and making an impact.

Our members have a thirst for life, a desire to make a difference and a story to tell.

Julie Brangstrup (born 23 May 1978) is the Danish CEO of THE RAY GROUP, founded in 2022.

She began her career at Morgan Stanley in 1998.

In 2000, she co-launched Vitaviva.com, a Danish health supplements online company.

Julie was the co-founder of the Gumball 3000 Group from 2001 – 2010 operating five companies under the Gumball 3000 name, Valuation in 2006 at £120 million GBP.

In 2012 Julie founded the CASH & ROCKET. A community plateform that unites women of all ages, backgrounds, nationalities, professions while rasing funds for global charities.

CASH & ROCKET have raised £6.3million to date supporting incredible charities all around the world.

With more than 25 years' experience in marketing, events & entertainment, Julie Brangstrup has launched an innovative and exclusive international community of hand picked individuals. A community of adventurous individualists, mavericks and thought leaders. Facilitating connections and collaborate with like-minded individuals and brands who share the same values and want to work together to create impact and influence their industries and the world around them.

objectives

Our objective with this partnership is to CONNECT like-minded individuals under the FERRARI brand. We strive to build a THE RAY GROUP/FERRARI community where members find themselves enriched, connected, and engaged.

The members will have the opportunity to create this community through the four-day flagship event THE RAY GROUP U.S TOUR. We are creating a unique experience that will provide our members with a taste of the local culture as well as the selected group of exclusive brand partners.

targeT audience

Through THE RAY GROUP, FERRARI will gain access to the perfect target audience. The Ray members are the ultimate adventerous intellect individuels.

Members of THE RAY GROUP are individuals looking for an exclusive, like-minded community in which they can cultivate friendships.

They excel in the industries of Art, Finance, Fashion, Health/Beauty, Entertainment, Real Estate, Sports, and Technology.

strategy

As the exclusive partner of the luxury automobile industry, we envision our events that weaves a seamless narrative that showcases the world of FERRARI in a memorable way.

Day 1 (September 21st/ Los Angeles): Polo Launch Lunch Event- Santa Barbara Polo Club
Day 2 (September 22nd/ Las Vegas)
Day 3 (September 23rd/ Scottsdale)
Day 4 (September 24th/ Scottsdale): Grand Finale Gala - Luxury Private Vila

event 1

POLO EVENT

The Polo Event is all about the essence of FERRARI, luxury, quality and sleek design. This is more than just a car; it is a piece of art and a status symbol. We envision narrating the story of the day-to-day life of the modern family car that looks for style, comfort, from taking calls on the go, to school runs, the new practical super car. We aim to build that relationship with our members, "FERRARI represents exclusivity and modern-day sophistication that can be adapted to all aspects of life."

We envision showcasing a one-of-a-kind FERRARI to our guests with our finale gala as a backdrop. We will host our grand finale at a Luxury Vila in Arizona that overlooks the beautiful desert. Guests will be invited to interact with the FERRARI team, experts to educate us more about the models. We want to focus on the uniqueness of the brand and provide our members with one of a kind experience.

event 2

Grand Finale

BRANDS PARTNERSHIP

THE RAY GROUP'S extensive experience and unique expertise are invaluable to meeting our objectives. By partnering with RAY, we ensure that all events are the highest quality and meet our desired outcomes.

THE RAY GROUP PARTNER: