Our objective is to CONNECT like-minded individuals with FARFETCH and their Private Clients division. We will strive to build THE RAY GROUP/FARFETCH community where members will find themselves enriched, connected and engaged.
The members will have the opportunity to participate in this community through our events calendar. THE RAY GROUP is creating unique experiences that will provide our members with a taste of culture, extraordinary venues, sporting events, fashion and our exclusive brand partners.
objectives
insights
RAY welcomes a diverse international community of women & men seeking to connect with like-minded people, embark on new adventures, and take part in unique cultural experiences around the globe. RAY members are inquisitive, passionate and intrigued about exploring and learning.
Our members have a thirst for life, a desire to make a difference and a story to tell.
A strategic partnership with FARFETCH will enable THE RAY GROUP community to experience FARFETCH first-hand, create mutually beneficial experiences reflecting the knowledge we have about our respective clients. Our complimentary brand values and unique understanding of our clients, will enable us to create extraordinary events.
TARGET AUDIENCE
Through THE RAY GROUP, FARFETCH will gain ACCESS to the perfect target audience.
A community. A lifestyle. A collective of lights that together shine stronger. An atmosphere. A social and intellectual gathering.
Members of THE RAY GROUP are individuals looking for an exclusive, like-minded community in which they can cultivate friendships and engage with one another. Our members are successful in their own right, they thrive on new adventures and relish by being part of an exclusive international group.
They excel in industries including Art, Finance, Health/Beauty, Business, Fashion, Entertainment, Sports and Technology.
strategy
THE RAY GROUP aims to create tailored one of a kind events "money can't buy".
As the exclusive partner of luxury online fashion retailer, we envision our collaborative events to weave a seamless narrative that showcases the world of FARFETCH in a memorable way. The guests will be able to get an immersive experience of the brand's values. The FARFETCH Team will be able to create personal relationship with our members. A mutual strategy will be developed to engage the THE RAY GROUP members to access the Private Client Stylists team, before each event, throughout the year.
event collaborations
THE RAY GROUP will co-plan events around the FARFETCH event plan, from a dinner post-runway show to the launch of a new collection. RAY will shortlist the top clients to be invited to these events based on their preferences and interests, to maximise the potential ROI. Through these events, THE RAY GROUP aims to create a brand image that resonates with luxury and exclusivity and to foster long-lasting relationships with top international clients who are likely to be future FARFETCH Private Clients.
THE RAY EXPIRIENCEs
THE RAY GROUP will plan and execute a personalized luxury experience for FARFETCH based on their current interests as a brand. From a luxury train ride, showcase new collections, to exclusive access of private venues & events, to customised culinary experiences with world-renowned chefs to behind-the-scenes tours of top museums, THE RAY GROUP will curate a one-of-a-kind itinerary that will create unforgettable memories for our members and the FARFETCH Private clients.
THE RAY GROUP'S extensive experience and unique skill set are invaluable to meeting our objectives.
By working with RAY, we ensure that all events in partnership with you are of the highest quality and meet our collective desired outcomes.
THE RAY GROUP Obligations:
- The commitment of partnership: We, THE RAY GROUP, will organise international events allowing us to
promote your brand to the members of THE RAY GROUP.
- Curated members Preference Profile handover pack: Enabling a uniquely personalised relationship
for each member.
- Tailored guestlist for your event targeted at the most relevant THE RAY GROUP members.
- FARFETCH's Private Clients access to three RAY GROUP EVENTS (LIMITED NUMBERS)
Brand promotion through THE RAY GROUP APP:
- Push notifications
- Monthly newsletter
- Members feed
- Access to events
- Access to members
Partner Obligations:
- Partnership fee per annum £75,000 (Global deal) The events budget not included.
- Partner on special exclusive events
FASHION GIRLS ON TOUR
press
80 MUJERES Y CUATRO RUEDAS
EXCLUSIVE DIARY: JODIE KIDD ON HER SUSTAINABLE ROAD
MASQUERADE BALL AT THE V&A
